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Tuesday, February 19, 2008

Unleashing the innovative power of Indian IT-ITES industry (given by NASCOM and BCG)

The term ‘Innovation’ refers to changes to products, services, processes or business models.
In the organisational context, innovation may be linked to performance and growth through
improvements in effi ciency, productivity, quality, competitive positioning, market share, etc.
Future winners will be decided based on their capability to innovate and translate their
innovations into fi nancial results.
Today, India promises more opportunities for innovative technology fi rms, both Indian and
international, than any other country perhaps. On one hand, there is a huge unfulfi lled market in
India’s billion plus population for many products and services, including healthcare, education,
fi nancial services, retail, e-governance, etc. These untapped markets present signifi cant
opportunities for low-cost and innovative IT solutions that may enable lean, cost-effective
and value-creating business models.

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